By The Way, About Mad River…

You really should be pumped about this. As you may or may not recall , a few weeks back I wrote about Mad River (and I’m assuming you don’t, you hopefully having better things to do than commit my posts to memory). The brewery came to town for the Craft Beer Conference and hosted a little get-together over at the Cambridge Common.

During which get-together the M.R. CEO Eric Spieth promised me we’d get an allotment of the next entry in their limited High Gravity Series - a double imperial red (!). Now, in the ole game we play, reps promise this and that and sometimes it works out and sometimes it doesn’t, so generally I take these things with a grain of salt. But Spieth strikes me as exactly the kind of guy that should dominate the business world - genuine, grateful, generous (not to mention passionate re: his product). I believed him.

And with good reason. It’s all about to become a reality.

Our rep who handles M.R. gave me a little tap on the shoulder yesterday and - ever so hush-hushedly - informed me the DIR should be in soon enough, definitely before it gets too hot out. Then he gave me a little nod and I gave him a little nod and he put his finger next to his nose and sidled off backward. If he was wearing a hat, he might have pulled the brim over his eyes as he stepped into the shadows. It was a very Deep Throat moment (uh, in the Woodward and Bernstein sense).

So get puh-puh-pumped. It’s en route. It’s coming. I’ll let you know.

dJp

Tags: BRAND NEW, double imperial red, mad river
Category: The Beer Blog